Apples and pears—strategy and decision-making when you don't know what you want.
"When preferences are uncertain, decision-making becomes hard."
Companies with unclear or conflicting values (or clearly-stated values that are inconsistently practiced) tend to breed unproductive politics and (eventually) fraud.
#33: Preference uncertainty
"When preferences are uncertain, decision-making becomes hard."
Companies with unclear or conflicting values (or clearly-stated values that are inconsistently practiced) tend to breed unproductive politics and (eventually) fraud.