Uncertainty is everywhere

I’m Vaughn Tan, a strategy author, consultant, and professor. For more than a decade I’ve been thinking about uncertainty in daily and work life: how we barely understand the state of not-knowing, and how we often confuse it (fatally) with risk.

The Uncertainty Mindset tries to make sense of uncertainty and, frankly, whatever the hell it is I get interested in.

In the first year of the Uncertainty Mindset, I sent out a newsletter every week focused on some aspect of uncertainty. You can navigate the first year of UM using this an annotated topic/issue overlay.

Readers say:

“A rare combination of insight, originality & applicability.”

“Far too many newsletters about business try to solutionize everything. To find answers. Instead I'm always drawn towards provocations. @vaughn_tan's newsletter is a constant delight.”

“Every issue changes my mind about something fundamental.”

“So refreshing, finally content worth reading!”

“A++ stuff on developing an uncertainty mindset delivered to your inbox.”

“Love it.”

My first book, also titled The Uncertainty Mindset, is a behind-the-scenes look at cutting-edge high-end cuisine … and what it can teach us about designing organizations to be more adaptable and innovative. You can get it here

I also developed a self-training tool for productive discomfort called idk. You can get it here.

You can find me on the web at www.vaughntan.org, on Twitter @vaughn_tan, on Instagram @vaughn.tan, on LinkedIn, or by email at <me@vaughntan.org>. 


Vaughn Tan
Author of The Uncertainty Mindset: Innovation Insights from the Frontiers of Food. Assistant professor of strategy and entrepreneurship at UCL; Harvard PhD.